The field guide for marketers.

Frameworks for marketing strategy.

Market Understanding. Value Design. Branding. Creative Strategy. The full arc from understanding the market you're in to producing creative that resonates.

Built for practitioners.

The models that actually get used in strategy meetings, client workshops, and positioning conversations. Complete with expert commentary.

PDF downloads. Free updates forever.

Free updates as new frameworks are added. Edition One is just the beginning.
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The Workshop System I built running strategy at Amazon.

This is the exact workshop structure, meeting mechanisms, and facilitation exercises I built and refined over ten years at Amazon. Everything you need to run strategy sessions that ship results, without inventing the process from scratch.


The Workshop Guide: a 20-page playbook for running a strategy session, from first prep to final follow-up

The Mechanism Pack:  The five templates senior teams use to run projects with visibility. Meeting agendas, recaps, weekly status, monthly business reviews. 

The Exercise Deck: battle-tested exercises to generate ideas, align stakeholders, and drive momentum

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